Reach target groups via flexible native ad formats

We enable seamless and effective communication with your target group with our exclusive advertising formats. Thanks to our innovative technology, we ensure precise delivery of your campaign to the right target group.
Why us?
Seeding Alliance is the leading true native advertising provider in Germany. We work with strong brands as well as premium publishers and focus on 100% native ad placements in the look & feel of the publishers.
Exclusive advertising placements
Wide range of formats
Attractive conditions
Transparent performance & billing
In-house campaign optimisation
Best values for dwell times & CTRs
250+ Premium Publisher
Fraud- & Invalid-Traffic-Prevention
80 million unique users

Our advertising formats



Native Content Ad

Native Content Ad is a scalable advertorial and is ideal for promoting and explaining your products and generating high-quality leads. This allows you to present your performance directly in online premium publisher environments.

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Native Story Hub

The Native Story Hub is predestined for brands with many messages and topics. The ideal channel for storytelling across multiple advertorials. Whether sales or communication, by linking the different advertorials to each other, everything is possible.

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Native Teaser Plus

The Native Teaser Plus is an authentically embedded form of advertising suitable for brands and storytellers.  When the call-to-action button is clicked, the content area opens directly below the teaser and is placed immediately in the attention-grabbing viewing area.

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Native Visual Story

The Native Visual Story is a scalable branding product with a strong reach. Visitors come to the Native Visual Story via the teaser and discover offers in a separate brand theme world. The High-Level-Advertorial, which is predestined for emotional staging: Individual, multimedia, interactive.



Native Teaser Ad

The Native Teaser Ad is an authentically embedded text/image ad that fits comfortably into the editorial reading flow of the target group and thus attracts high-performance users to your website.

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Native Survey Ad

The Native Survey Ad uses the teaser for surveys. This format offers even greater interaction and engagement with an advertising-relevant content. After the click, the user is directed to the survey evaluation and further information.

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Native Promotion Ad

The Native Promotion Ad offers retailers an optimal placement of their product offers. Away from classic print advertising, retailers present their campaigns and products extensively in online premium environments.

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Native Cinema Ad

With Native Cinema Ad, video content is advertised harmoniously in the target group’s reading flow via text/image ads. When clicked, a video overlay opens on a darkened background and attracts the attention of the viewer.

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Native Video Ad

Our Oustream video format: The Native Video Ad is an authentically embedded video ad that fits comfortably into the editorial reading flow of the target group and thus attracts users to your website. The video is only played when it is visible and guarantees high attention.


Programmatic Native Advertising

We offer you additional options for automated, data-based campaign management through Programmatic Native Ads. Our portfolio can be booked directly via Ströer SSP.

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Compatible with all popular and leading DSPs

Our service to minimise your workload

Mockups & Previews

For a better visualisation of our native advertising formats, we present appealing mock-ups including previews on active publishers. In addition, you will receive several previews for approval so that we can take all wishes and requirements into account before the start of the campaign


We are pioneers in the field of native advertising and work closely with you to achieve your set goals. Our sales team is always available to advise you and answer any questions you may have. With many years of experience in Native Advertising, we know what works and what should be avoided.

Flexible Reports

We are happy to provide you with the necessary reports to actively track the success of your campaign. This includes standard KPIs such as delivery volume, click rates, dwell time, clicks from content and much more. Of course, we are happy to customise the reports according to your individual requirements and send them as often as you like.


Your campaign is in competent hands! Our campaigning team monitors and optimises your campaign daily according to your defined goals. In addition to our manual optimisation, we use our own machine learning algorithm, which actively contributes to the improvement of your campaign.

Creative Check

Do you have your own advertising materials from previous display and social media campaigns and want to ensure that they perform optimally in the area of native advertising? We can provide you with valuable advice on how to create the best advertising media to convert your visitors into customers.

Optimal target group selection

Give us insight into your target group and we will determine the optimal targeting strategies for you. In cooperation with our partner, OS Data Solutions, we offer advertisers and agencies premium audience segments with high reach. In this way, we ensure that you reach your target group effectively.
High-quality campaigns

Creative & content service

We combine our expertise in the field of native advertising with accomplished editors from a wide range of specialist areas. In this way, we create high-quality content that presents your products and services in an exciting way and actively engages users.

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Advertiser who trust us

Selection of our customers and partners

… und viele weitere 

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