Get to know us!

Seeding Alliance GmbH is your innovative contact point for all questions concerning native advertising. The company, based in Cologne, was founded in 2011 and has been part of the Ströer Group since March 2017.

Focused on content distribution

With 80 million unique visits (as of January 2023), we are the largest independent native advertising marketer in Germany.

In 2013 we recognized the relevance of native advertising and were able to set standards early on in the development of effective technology and the creation of native advertising formats.

Our story



Seeding Alliance is intensifying its activities in programmatic advertising and is introducing its own self-booking platform for native ads in parallel.


Seeding Alliance celebrates 10th anniversary.


New corporate identity to match the positive development of the company.


Ingo Kahnt succeeds Coskun Tuna and becomes the new Managing Director. At the same time, innovative advertising formats are being developed and existing ones further optimized.


Content campaigns (native content ad) can now be booked programmatically.


Seeding Alliance becomes part of the Ströer Group. Acquisition of enliveo GmbH from Lüneburg. Start of programmatic native marketing.

The management

Pioneers of native

Cevahir Ejder

Managing Director

As founder and head of the technology of Seeding Alliance, he knows native advertising like no one else in Germany.

Oliver Gottschalk

SVP Operations

With his many years of online experience and as a man from the very beginning, Oliver constantly prepares the team for new challenges.

Jobs at Seeding Alliance

Become part of the team

Seeding Alliance is your innovative contact point for all questions about native advertising.

Cool team events
Attractive remuneration
To the career page
Strategic marketing und technology partners

International partners

We carry out the international distribution of our successful ad server technology and native advertising formats together with strong local partners.

styria digital one GmbH
Hainburger Straße 33, 1030 Wien
+43 1 601 17-0

SUNT / Ein Rad AB
Varvsgatan 2, 11729 Stockholm
+46 850 118 123

Get Interactive by d.o.o.
Stegne 33, 1000 Ljubljana – Slovenia
+386 1 620 32 60

Sportsnet Srl
C. so Principe Eugenio 1, 10122 Torino
+39 3924874672

We are happy to help